Hello. From leading user interview sessions to creating personas and empathy mapping, my user research engagements have included sectors like Public Sector (NHS), finance (Chase Bank), EdTech and behavioural science marketing. I have also completed a user research courses with Queen Mary University, Dr Nick Fine, and have an IBM Design Thinking accreditation.
Qualitative | Quantitative | Empathy Mapping | Persona Creation | Journey Mapping
PORTFOLIO
NHS
The goal of this generative AI chatbot project was to gather meaningful insights that could help individuals with dementia access clear, useful, and timely information through structured conversation flows.
Our first stage research highlighted areas like the need for concise responses, allowing longer duration to for patients to respond and in some cases being able to deal with slightly aggressive or wandering periods.
Abiding by GDS best practices and areas like accessibility meant we were able to reach clarity quicker while further supporting patients.
Chase Bank
I worked up, close and personal with the customers of this financial institution on a day-to-day basis in my initial position as an Associate Banker. Due to the relationships I formed, I was selected to undertake user research and build a robust picture of our core user groups, across checking, savings and commercial accounts.
Neuro-X
Led user research sessions for the MVP release of Neuro-X’s website, a behavioural science marketing agency. These sessions involved interviewing marketing managers / directors from organisations like Vodafone, Hitachi, Skechers, and HSBC. Produced the follow-up report which was achieved via empathy and journey mapping.
Language Supermercado
Carried out persona development and user research sessions for the MVP release of Languagesupermercado.com a comparison site for language learners. Sessions involved interviewing language learners of both Spanish and English. Produced output and observations to help enhance the next phase. empathy and journey mapping.